trine design associates

Nanyang Business School Augmented Reality

Trine Design Associates — Fri, 21 Jan 2011 11:25:58 +0000

As part of the campaign to promote the Nanyang Business School to a new generation of students, a forward-thinking technology-based strategy was employed around the liner, “Ahead of the curve”. Students received a mailer complete with a badge that could then be used to trigger the augmented reality segment of the new NBS website. When detected, the animation of a rocket blasting off would appear and students could choose to take a photo using their webcam and post the image directly onto Facebook.

Trine goes to Hong Kong

Trine Design Associates — Fri, 21 Jan 2011 09:11:52 +0000

From 11-14 January, the Trine office uprooted to the busy streets of the Fragrant Harbour.

The alleys across Hong Kong were littered with advertisements, posters and graffiti; the buildings were lined with shop signs and signboards. These were not only concentrated in town like in Singapore but could be stumbled upon on every other street. It was a fresh burst of visual inspiration to see a flood of advertisements and malls all competing for attention and how effective design could set the few apart from the crowd.

The food was really good as well, though we’ve had enough of dimsum for some time. We spent one lunch literally staring at the carcasses of the tasty meat we were eating.

However, one thing we weren’t terribly prepared for was the cold. Our first night there, it went down to six degrees Celsius!

One great thing about Hong Kong was the vibrant emergence of a slew of guerilla retail concept stores that you could chance upon in the most obscure places. Traditional landmarks and old buildings in Hong Kong merge with modern structures and stylish shopfronts to create their own kind of culture. The pace is faster there as well but once in a while, you can find a cosy little corner to chill out.

SMX Launch Advertisement Series

Trine Design Associates — Fri, 07 Jan 2011 07:56:27 +0000

Based in Singapore, the world’s first pan-Asian multi-currency and commodity exchange is one of our newest clients. For its highly-anticipated launch on October 1, the agency created a distinctive print campaign to introduce SMX and its formidable line-up of world-class partners to the investing class.

The campaign strategically capitalised on time, centering on the tagline, “It’s about time,” and emphasizing the key consumer benefit of trading in one’s own timezone at the right time where trade in Asia is booming. A factual approach was also used for the copy to appeal to the straightforward business crowd. These product advertisements reinforced the launch of the logo and served as a teaser for what was to come.

Moving Direct Mailer

Trine Design Associates — Fri, 07 Jan 2011 07:42:38 +0000

Call it unintended foresight, but we knew there was a perfectly good reason to hoard the envelopes that our clients’ mail came in. And so it proved when the time came for us to relocate to a new office after nearly a decade at the old one. To inform everyone in our business circle of the move, we decided to “Return to Sender” the mails that had been addressed to our previous location, with a note inside the envelopes explaining the “bounced” correspondences.

For once, our hoarding habit really came in handy as the used envelopes provided the finishing touch to this DM concept.

Trine Christmas Cards

Trine Design Associates — Wed, 22 Dec 2010 11:40:37 +0000

Another season of merrymaking is upon us! Jingle’s been on the way for some time but we’ve been so busy we nearly missed the twelve-day countdown to Christmas Day.

Kudos therefore go to our mirror acrylic supplier who stirred our imaginations with this lovely material and our designer, Hao, who brilliantly came up with this year’s Christmas greeting in one day, got it into production the next, and gave us all another reason to pat our backs this year for a new work that’s utterly shiny, thoughtful and so Trine. Use this bauble with a difference all year round to bring in the festive spirit anytime!

Malca-Amit Singapore Opening Night

Trine Design Associates — Wed, 22 Dec 2010 11:39:48 +0000

Our warmest congratulations to Malca-Amit and its local arm! The soiree was a huge success with The Singapore FreePort gallery rooms transformed into a chic and intimate space for celebration. From the customised chocolate gold bars debossed with the company’s logo, to the gold foil balloons along the mirrored walkway spelling the company’s name to the panels set up in the corridor featuring its facilities and global office map, Malca-Amit was out and proud that night as clients, friends and staff alike toasted to the opening of the Singapore office.

Four Seasons Hotels & Resorts

Trine Design Associates — Thu, 07 Oct 2010 03:21:05 +0000

Another new work which we have completed recently for all 3 F&B outlets at Four Seasons Singapore. Sprucing up the tired look of their current menus while retaining the essence of the brand.

One Show Design 2010

Trine Design Associates — Wed, 06 Oct 2010 12:17:36 +0000

We’ve just garnered another award for our Marley Magpie book, a Merit in the One Show Design under Publication Design. Nothing like another award to make your day.

We’ve moved!

Trine Design Associates — Wed, 06 Oct 2010 09:47:02 +0000

After almost 8 years at Chip Bee Gardens, we’ve moved on to a bigger place at Toa Payoh . The only change is the address (1008 Toa Payoh North, #05-14/15, Singapore 318996), all our other contact details remain the same. But before we start posting pictures of our new studio, here’s some pictures of our old studio, it was a place which held many fond memories for us.

The Singapore FreePort Opening Invitation

Trine Design Associates — Wed, 06 Oct 2010 09:15:17 +0000

A project that we’ve been working with our client since 2006, we are extremely pleased to be part the official launch of The Singapore FreePort. Our heartiest congratulations.