Nanyang Business School Augmented Reality
January 21, 2011
As part of the campaign to promote the Nanyang Business School to a new generation of students, a forward-thinking technology-based strategy was employed around the liner, “Ahead of the curve”. Students received a mailer complete with a badge that could then be used to trigger the augmented reality segment of the new NBS website. When detected, the animation of a rocket blasting off would appear and students could choose to take a photo using their webcam and post the image directly onto Facebook.
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