SMX Launch Advertisement Series

Based in Singapore, the world’s first pan-Asian multi-currency and commodity exchange is one of our newest clients. For its highly-anticipated launch on October 1, the agency created a distinctive print campaign to introduce SMX and its formidable line-up of world-class partners to the investing class.

The campaign strategically capitalised on time, centering on the tagline, “It’s about time,” and emphasizing the key consumer benefit of trading in one’s own timezone at the right time where trade in Asia is booming. A factual approach was also used for the copy to appeal to the straightforward business crowd. These product advertisements reinforced the launch of the logo and served as a teaser for what was to come.

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