Moving Direct Mailer
January 7, 2011
Call it unintended foresight, but we knew there was a perfectly good reason to hoard the envelopes that our clients’ mail came in. And so it proved when the time came for us to relocate to a new office after nearly a decade at the old one. To inform everyone in our business circle of the move, we decided to “Return to Sender” the mails that had been addressed to our previous location, with a note inside the envelopes explaining the “bounced” correspondences.
For once, our hoarding habit really came in handy as the used envelopes provided the finishing touch to this DM concept.
