Nanyang Business School Augmented Reality

As part of the campaign to promote the Nanyang Business School to a new generation of students, a forward-thinking technology-based strategy was employed around the liner, “Ahead of the curve”. Students received a mailer complete with a badge that could then be used to trigger the augmented reality segment of the new NBS website. When detected, the animation of a rocket blasting off would appear and students could choose to take a photo using their webcam and post the image directly onto Facebook.

Trine goes to Hong Kong

From 11-14 January, the Trine office uprooted to the busy streets of the Fragrant Harbour.

The alleys across Hong Kong were littered with advertisements, posters and graffiti; the buildings were lined with shop signs and signboards. These were not only concentrated in town like in Singapore but could be stumbled upon on every other street. It was a fresh burst of visual inspiration to see a flood of advertisements and malls all competing for attention and how effective design could set the few apart from the crowd.

The food was really good as well, though we’ve had enough of dimsum for some time. We spent one lunch literally staring at the carcasses of the tasty meat we were eating.

However, one thing we weren’t terribly prepared for was the cold. Our first night there, it went down to six degrees Celsius!

One great thing about Hong Kong was the vibrant emergence of a slew of guerilla retail concept stores that you could chance upon in the most obscure places. Traditional landmarks and old buildings in Hong Kong merge with modern structures and stylish shopfronts to create their own kind of culture. The pace is faster there as well but once in a while, you can find a cosy little corner to chill out.

SMX Launch Advertisement Series

Based in Singapore, the world’s first pan-Asian multi-currency and commodity exchange is one of our newest clients. For its highly-anticipated launch on October 1, the agency created a distinctive print campaign to introduce SMX and its formidable line-up of world-class partners to the investing class.

The campaign strategically capitalised on time, centering on the tagline, “It’s about time,” and emphasizing the key consumer benefit of trading in one’s own timezone at the right time where trade in Asia is booming. A factual approach was also used for the copy to appeal to the straightforward business crowd. These product advertisements reinforced the launch of the logo and served as a teaser for what was to come.